All amounts in USD (converted from MYR at 4.3:1). Active campaigns highlighted. Click a row's i for reach, clicks, and what those buyers also bought.
| Campaign | Status | Spend (USD) | Leads | Cost/Lead | Purchases | Cost/Purchase | Revenue (Meta) | ROAS |
|---|
Reading ROAS here: free-guide (lead) campaigns will always look low — Facebook only counts sales it saw right after the ad, but guide downloaders buy for months afterwards. Judge lead campaigns by Cost/Lead and by the Lead Magnets tab. Judge sales campaigns (like DS: $19) by ROAS.
These names come straight from MemberPress, they are Lucy's own promo labels, not ad campaigns. The date next to each one is the MemberPress record for that label, not the date an ad ran.
| Campaign | Started | Active Subs | Total Rev | Retention |
|---|
Every lead magnet feeds the product ecosystem. People download a free guide, join the email list, and eventually buy memberships, classes, or trials.
Pick a guide to see who downloaded, what they bought, and the buyer journey. Click a card above or a pill below to switch.
How each trial offer converts to paid membership. Cards show conversion rate, paid revenue, and LTV per trial signup.
These names come straight from MemberPress, they are Lucy's own promo labels, not ad campaigns. The date next to each one is the MemberPress record for that label, not the date an ad ran.
| ID | Campaign | Type | Period | Subs | Rev/User | Payments | Revenue ▼ | Status |
|---|
These are real paying members whose membership is paused. A pause is never automatic: they clicked Pause themselves, or we paused it for them. They have not quit and they have not been cancelled. They are grouped by how long ago they last paid, freshest at the top, because the ones who paid most recently are the easiest to win back.
Monthly at risk is what these members would pay each month if they came back. Annual plans are counted as their yearly price divided by twelve. Lifetime paid is the total money each of these members has already paid Lucy Walker Jewelry.
The opposite of the paused tab. These members never chose to leave. Their card stopped working, Stripe retried about four times, and the membership was cancelled outright. Anyone who has already signed up again is taken out, so what is left is people who are still gone. They are grouped by how long ago the card finally failed, freshest at the top.
Counted as a failed card when the subscription is cancelled, the member had paid a real price (over $5, so the $1 and $2 trials stay out), and the last thing on the account is a failed payment rather than a completed one. That last rule is what separates a card that died from a member who paid and then quit on purpose. Monthly at risk is what these members would pay each month if they came back, with annual plans counted as their yearly price divided by twelve.